The proteinmaxxing trend is all the rage, with Kraft Heinz's new PowerMac, high-protein drinks at Starbucks and Tim Hortons, and protein-enhanced snacks like Pop-Tarts and Doritos. But what do kids really think about this protein-centric craze? CBC Kids News delves into the opinions of kids in Toronto, Ontario, to find out. The article explores the reasons behind the trend, including the influence of social media and the emphasis on protein in new U.S. food guidelines. It also highlights the potential benefits of protein for physical development and a strong immune system. However, experts caution that kids may already be getting enough protein in their regular diets and that high-protein products could contain unhealthy ingredients. The article raises questions about the role of fitness influencers in promoting high-protein diets and the potential for kids to replace other important nutrients with protein-enhanced products. It concludes by recommending natural sources of protein over protein-enhanced products and encourages parents and educators to consider the implications of the proteinmaxxing trend on kids' nutrition and health.