The timing of a recent spectator survey, a joint effort between the ACT Brumbies, the ACT Government, and Nielsen Sports, couldn't have been more ironic. It arrived just as the Brumbies suffered an unprecedented defeat, a 66-12 thrashing by the Hurricanes in the qualifying final. This loss, the worst in their 31-year history, was a stark reminder of the challenges facing the team and the sport itself.
As someone who attended games this season as a spectator rather than a commentator, I gained a unique perspective. I started evaluating matches not just for the skills on display but also for their entertainment value and competitiveness. And it's here that the issues with rugby in Canberra, and perhaps Australia-wide, become apparent.
The atmosphere at Brumbies games has been lacking, a stark contrast to the electric vibe at Raiders matches. This isn't just a Brumbies problem; it's a symptom of a larger issue: a lack of player recognition and exposure within the wider community. The result? A disengaged fan base, regardless of the skill level on the field.
When the Brumbies faced Fiji and Moana, the games were so uninspiring that I found myself wishing I could have left at halftime. Despite the efforts of players like Ryan Lonergan, Rob Valetini, and Andy Muirhead, the constant breakdowns in play left fans feeling despondent. The conservative approach adopted by the Brumbies, I believe, is a reflection of the talent pool available to Steve Larkham. It's a strategy that, while perhaps necessary, has contributed to the lack of excitement and engagement among fans.
The survey, while a step in the right direction, might not capture the depth of frustration felt by fans. It's not just about inflated snack prices; it's about the way the game is being played and the interpretation of rules by officials. These issues are glaringly obvious and need more than a survey to address them effectively.
In my opinion, this survey is a wake-up call for rugby in Canberra and beyond. It highlights the need for a broader strategy to engage and excite fans, to create an atmosphere that rivals the best in other sports. The Brumbies, and rugby in general, have a unique opportunity to reconnect with their fans and create a more vibrant and engaging sport. The question is, will they take it?
